In any business endeavor, a win-win outcome is always the most satisfying and productive It certainly beats the alternatives - win-lose, lose-win, or (heaven forbid ) lose-lose - in which one or both parties walks away feeling an assortment of negative emotions, possibly including disappointment, anger, resentment, and a desire to throw crockery against the wall
http://www.youtube.com/watch?v=K848L-wsS44
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